Design

Table of Contents

1. Creating the Worst Experience at Toss

2. Building Products That Cut Work Time by 70%

3. Research That Grew 10x Despite Rejection, Transforming Products

4. Why Aren’t They Using It? Uncovering the Real Problem

5. How Toss Develops Interactions

6. Bonds: Unfamiliar Yet Familiar

7. Three Years of Flipping Offline POS with UX

Creating the Worst Experience at Toss

This session shared Toss’s advertising UX improvement case study, focusing on how to transform ‘unavoidable features’ into better experiences.
Ads are an unpleasant element for most users, but from a service perspective, they can’t be easily removed.
The presenter shared their approach to creating not just ’non-intrusive experiences,’ but advertising UX that users can accept or even view positively.